Printed marketing is impactful and resonates with customers even in this digital age, yet many brands feel guilty about using it. This is likely due to the many misconceptions out there about the paper manufacturing and printing industries. We are happy to tell you that the paper and printing industries are two of the most sustainable industries in America!
This blog is designed to share ideas and information on how to infuse sustainability into a brand’s marketing supply chain. Once a brand becomes aware of their eco-friendly options, they can begin to implement these best practices throughout their company. The brand – and their increasingly more conscious customers – can feel great about their printed marketing, and PRINT OUT LOUD!
Join the Conversation!
Visit us at Sustainable Brands ’16 conference. Stop by the Sustainable Green Printing Partnership booth in the Activation Hub or visit us in the International Paper/SGP Connect Suite.
A friend recently shared this incredible project with me — a super sustainable window design for Banana Republic that was featured in their windows globally last Fall. The premise was to use store “waste” (from cardboard boxes to plastic water bottles) to create beautiful, impactful window displays. Designed by Harlequin Design out of London, this window embodies the premise that sustainability should start with the design process (and not be an after thought), and that sustainable materials can be used to create elegant, unique and inspiring work! Well done, BR!
For more information: harlequin-design.com/banana-republic-think-outside-the-box/
Did you know that retail graphics in store windows and interiors in malls across America contribute over a billion square foot of toxic materials into the landfill?
I know marketing and retail graphics does not come first to mind when thinking about the overwhelming sustainability challenges facing the world, but someone needs to take notice.
I have been in advertising and retail print production for over 20 years, and am currently working for a purpose-led company who believes in doing the right thing. While I love making the retail world “pretty,” I have been inspired for the last 6 years to do what I can to reduce landfill waste in the development of marketing and visual graphics, both in 2D and 3D executions.
The crisis really starts with the lack of indepth recycling happening at the mall level. I believe they are recycling…
Last night, International Paper and the Sustainable Green Printing Partnership hosted an epic party celebrating sustainable paper and print at the Sustainable Brands conference in San Diego. Here are some photos of this magical night.
What about your company? Do you have employees who are with the company since its beginning? Do you have automatic light switches or a recycling program? Many of you already have aspects of sustainability ingrained in your company. Answer the simple questions to help you discover how you jump start your sustainability journey.
How does your sustainability efforts compare to other companies in the region?
What are your strengths in environmental, social and economic areas?
What are your sustainability challenges?
What are you doing to address your sustainability challenges?
How does your sustainability profile compare to your competition?
For more information on advantages of establishing sustainability as a core of your company`s values and operations visitwww.sgppartnership.org
Print is relevant because it continues to be the most sustainable media for mass communications and consumers continue to prefer print.
By Jonathan Graham, SGP Board of Directors
Print is sustainable and effective. Preference and academic research show that print is effective and memorable media. In a study done by Two Sides, a UK-based organization, it was found that print is a valuable information source.
84% of people believe that they understand and can retain or use information much better when they read print on paperTwo Sides and Toluna, 2015
“We live in an increasingly digital world where electronic and paper-based communications coexist and are often complementary. Communication strategies must not only be cost effective but also recognize citizen choice. There are many tangible benefits that paper-based documentation can bring and its preference as a means of communication by many consumers must be at the forefront of any digital planning.”
Two Sides is an initiative by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators. The goal of Two Sides is to promote the sustainability of the Graphics Communication Supply chain and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
Being sustainable helps companies find the balance between the three pillars of sustainability of economic, environmental and social aspects to ensure a successful business, satisfied employees and reduced environmental impact. Starting on a sustainable journey will immediately provide positive impact. Start your sustainability journey and benefit:
Reduce operational costs from efficiency improvements
Increase productivity, quality, and profitability through product and process improvements
Expand customer base and access to new markets as a sustainable supplier
Strengthen employee engagement which can result in higher productivity and increased job satisfaction
Minimize environmental risks, social risks and likelihood of negative publicity through consistent commitment to sustainable practices
Establish reliable supply chains and increase levels of trust with customers, suppliers, and your community