Why is print relevant?

Print is relevant because it continues to be the most sustainable media for mass communications and consumers continue to prefer print.

By Jonathan Graham, SGP Board of Directors

Print is sustainable and effective. Preference and academic research show that print is effective and memorable media.  In a study done by Two Sides, a UK-based organization, it was found that print is a valuable information source.

84% of people believe that they understand and can retain or use information much better when they read print on paper   Two Sides and Toluna, 2015

“We live in an increasingly digital world where electronic and paper-based communications coexist and are often complementary. Communication strategies must not only be cost effective but also recognize citizen choice. There are many tangible benefits that paper-based documentation can bring and its preference as a means of communication by many consumers must be at the forefront of any digital planning.”

Two Sides site, Consumer Choice

About Two Sides

Two Sides is an initiative by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators. The goal of Two Sides is to promote the sustainability of the Graphics Communication Supply chain and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

 

Author: jonathangraham@sustainagram

Senior Manager of Communications, TE Connectivity Industrial Board of Directors, Sustainable Green Printing Partnership (SGP)

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